Why choose Merino ?

Merino wool provides fashion designers with a blank canvas; it is a fibre of infinite potential with a vast array of benefits, which help to educate trade and consumer markets what is Merino wool.

COMPLETELY NATURAL

Natural 
Wool is grown year-round by Australia’s 71 million sheep, consuming a simple blend of water, air, sunshine and grass.

Biodegradable 
When a wool fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.

Renewable 
Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.

SOFT AND COMFORTABLE

Soft
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.

Elastic 
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.

Breathable 
Merino wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess.

Warm and cool 
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.

Static resistant 
Because Merino wool can absorb moisture vapour, it tends not to create static electricity, helping it to drape beautifully and be less likely to cling uncomfortably to your body than other fabrics.

EASY TO CARE FOR 

Machine washable 
Recent innovations mean many Merino wool garments can now be machine-washed and tumble dried, providing a simple solution to the common question of ‘How to wash wool?’

Stain resistant 
Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.

Anti-wrinkle 
At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.

Odour resistant 
In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.

REASSURINGLY SAFE 

Fire resistant 
Wool’s inherent chemical structure makes wool naturally flame resistant. It is a highly trusted natural fibre in public areas such as hotels, aircraft, hospitals and theatres. Wool is harder to ignite than many common textile fibres. Whilst cotton catches alight at 255°C, the temperature must reach 570-600°C before wool will ignite; while polyester melts at 252-292°C and nylon succumbs at an even lower 160-260°C, wool never melts so it can’t stick to the skin like many common synthetics.

UV resistance
Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun. This makes it a good choice for a wide range of outdoor activities.

EXCEPTIONALLY STYLISH 

Sleek and elegant 
Merino wool fabrics benefit from what designers call excellent handle and drape. To the wearer this means clothes that effortlessly, elegantly and beautifully follow the form of the body.

Colourful 
When Merino wool clothing is dyed it is colourfast; and newly developed colouring techniques give designers full scope for their creativity.

Fashionable 
Merino wool fabrics are lively and flexible, coming in a wide choice of textures, weaves and weights. It can be woven or knitted and worn in every season.

Easy to tailor 
Merino wool is a delight to tailor. It cuts cleanly, doesn't fray and isn’t marked by pins. It also responds instantly to ironing and won’t crush with handling.

Permanent press 
Merino wool fabric can be permanently set by the use of temperature and moisture, giving designers the freedom to create a wide range of shapes and styles.

Innovative 
Fashion designers can choose from a range of innovative treatments that allow them to create unique textures and finishes on Merino wool garments.